business storytelling consultant.
Keynote speaker.
Author.
And yes, a Storyteller.
Inspiring women in business to stop editing themselves and use their real story to build something worth building.
I’m Hilary Salzman, a UK-based business storytelling consultant, keynote speaker and author working with female founders and leaders who know they’re holding something back.
I support brilliant women in business who are fed up with feeling pressured to ‘have it all’ and want instead to run a business on their terms.
Spoiler alert: no one can truly have it all because ‘all’ would be crazy. FACT.
How do i do this?
If the idea of being a #bossbabe makes you feel queasy… I think we’re going to be great friends.
By helping you tap into something you’ve already got but can’t quite reach: your story.
I’ll teach you to use storytelling techniques to get your voice heard by the right audience – the ones who align with your way of thinking, value your products or services and are willing to pay what you’re worth. But more than that, I’ll make sure you feel confident doing it as you learn to live alongside your fears, including imposter syndrome.
But look, I’m not here to promise overnight success.
I’m in my forties, I’m knackered, and I’m done listening
to perky youngsters selling the secret to million-pound
turnovers and oodles of social media followers.
Frankly, I’m over it.
If you feel the same – if the idea of being a #bossbabe makes you feel queasy if you have zero desire (or energy) to ‘hustle’, and if you’re not interested in earning ‘6 figures in 30 days’ because you don’t want your business to be boss of you and because success means something a little deeper… I think we’re going to be great friends.
so friend. what’s next for us?
The Roar of her story
A practical guide to business storytelling for women – because your real story is more powerful than your polished one. Join hundreds of female founders and leaders who’ve used it to find their voice, attract their dream clients and build businesses that actually sound like them.
What qualifies me to help you?
I won’t pretend I have a fancy degree in this stuff. In fact, I don’t have a degree at all.
I have a wealth of proven experience – a blend of practical, hands-on knowledge that you won’t find in textbooks.
I spent nearly 20 years in corporate marketing including senior roles at Vodafone and Sophos, before co-founding a marketing agency and later building my storytelling consultancy from scratch.
But beyond these apparent credentials, I have what some might call “lived experience.”
In other words, I’ve made my fair share of mistakes, I’ve struggled to get my voice heard and as a result others have told my story for me with often disastrous results. Instead of hiding in despair however, I’ve taken what I’ve learned personally and used those lessons to create a business dedicated to helping other women in the way they want to be helped.
I've worked with more than 200 female founders, leaders, and business owners across the UK and Europe
This experience has shown me that you don’t always need advice from the top industry successes – the ones who seem to have it all figured out on paper.
Instead, you need guidance from someone who has stood where you are now, felt the same fears, experienced the same doubts, and maybe, from time to time, still does.
Someone who doesn’t claim to know it all but is willing to share the insights they’ve gained.
That someone is me.
Working with Hilary with an intense and cathartic experience. She provided us with a lot of clarity which has sped up decision making and galvanised our brand.








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Every week on Substack, I write honestly about business storytelling, women’s voices and why the most authentic story in the room is usually the one nobody’s saying yet.
No hustle. No polish. Just the stuff worth saying.